There are many familiar and powerful partnerships – Batman and Robin, peanut butter and jelly; each partnership brings to mind the reasons why we love to see them together. The affiliations represent power, strength and the ability to solve a major problem the world might be facing. In this case, the newly announced partnership between Salesforce and Amazon Web Services is absolutely a match made to drive transformation in the contact center marketplace.
This partnership creates the ultimate in customer experience and promises to cause a disruption in the contact center market, the likes of which we have not seen in years. This combination is forcing a dramatic shift in the contact center landscape allowing the delivery of friction-less customer experiences. Tight integration of Amazon Connect with Salesforce Service Cloud Voice allows customers to quickly integrate these two major services in order to meet the demands for a simple, unified and intelligent service experience. The approach for a more unified customer and agent experience places phone, digital channels and CRM data in one central console. From customer to agent interactions and all that is in between, the power of these technologies coming together in a more effective way sets the stage for a new approach to customer experience.
Why is this so important to us here at VoiceFoundry? It’s simple. We are one of the very few organizations in the world that has partnered with both Salesforce and Amazon Connect as a premier integrator. The team at VoiceFoundry is passionate about the customer experience and our business is built on the design and delivery of solutions leveraging Amazon Connect and its many related services to drive a new level of customer engagement. We look forward to working with this dynamic team in order to help customers create the next generation contact centers.
To read more about the Salesforce and Amazon Web Services strategic partnership, click here.